Project:
Brand identity Design, Brand Strategy
Client:
Anthony Preston
About:
ELEV8 is an Inspirational, Educational, and Entertaining program. It is a non-profit organization that helps teens. ELEV8's message of hope and freedom helps young people stay focused on their goals while simultaneously avoiding risky behaviors while celebrating individuality and identity. GET LIFTED.
The Approach:
Using keywords that the organization wants to convey such as ELEVATE. GET LIFTED as an inspiration for the brand the "X" represent a person with it's feet planted on the ground and the hands boldly raised as it was elevating and lifting up to convey the message of support. At the same time making it bold and edgy so the brand will relate to teens. A logo that they will still think it's cool to wear on a shirt or a hat.
